dognovel Chapter 86 A good girl must have ambition
Chapter 86 A good girl must have ambition
Chapter 86 A good girl must have ambition
"Honey, fast fashion brands like BF Fashion charge nearly ten million to open a single store. Are you sure you want to open a store like them?"
"It's only ten million. You think I can't afford it?"
"Of course not, I'm just worried that we lack experience and might invest such a large sum rashly, and end up losing money—"
Li Siyang was filled with worry, fearing that he would lose all of Huang Tian's investment.
"If you lose money, it's on me. You have time to go to places like Tianhuan Plaza, Taikoo Hui, and Zhengjia Plaza to check out stores, mainly those that are one or two thousand square meters. The decoration must be luxurious and fashionable, and the product line must be complete, from women's clothing to men's clothing, from casual to formal, from basic styles to designer collaborations. Find all the good-looking men and women to work as store staff, and make sure the training is thorough and the service is excellent."
Huang Tian casually said as he played with Li Siyang's fair, long legs.
"If fast fashion brands can attract customers with their visual appeal, we will strive to do it even better. Not only will our staff be good-looking, but our store decorations will also have an influencer-worthy style, and our product designs will also capture the current trend of pure and innocent style. Our target customers are students, young white-collar workers, and fashion bloggers."
Li Siyang listened intently, her heart beating faster and faster.
She originally just wanted to open a small shop, about 30 to 50 square meters, selling some niche styles.
Unexpectedly, Huang Tian's first request was for a large store of over a thousand square meters, located in a top-tier business district.
Listen to what Huang Tian said; every single place is one of the most expensive shopping malls in Guangzhou, with rents that are astronomical!
"But such a big store must require a lot of investment, right?"
Seeing that Huang Tian was getting into the swing of things, Li Siyang cautiously asked a question.
"You don't need to worry about the money."
Huang Tian glanced at Li Siyang and said domineeringly, "I'll cover all the start-up capital: site selection, decoration, inventory, and recruitment. You'll only be responsible for operations and management."
"But I have to make it clear first, this kind of big store is not a small business. You have to be prepared that it will be very tiring and stressful."
"I'm not afraid of being tired!"
Li Siyang's worries vanished, replaced by a fierce fighting spirit.
"Although I have no experience in opening a clothing store, I will definitely learn it with all my heart."
"That's more like it."
Huang Tian picked up his phone and sent a WeChat message to Liang Yong, a headhunter he had worked with before.
"Manager Liang, please help me find a few more people. We need store managers, professional managers, and designers for fast fashion brands. It would be best if they have experience working for brands like Boyfriend, Brandy Melville, and Waldorf. We can offer 1.5 times the market rate. Female candidates will be given priority."
Liang Yong replied almost instantly: "Okay, Mr. Huang! I'll compile a list of suitable candidates right away and recommend them to you by tomorrow at the latest."
Looking at Huang Tian's calm and composed demeanor, Li Siyang's initial apprehension gradually gave way to excitement.
If she can really make it happen, then she won't just be a decorative vase by Huang Tian's side, but someone who can truly help him get things done.
Her position in Huang Tianxin's heart will become even more secure.
"husband--"
Li Siyang kissed Huang Tian on the cheek. "Thank you for giving me this opportunity."
"The opportunity has been given to you; whether you can seize it is up to you."
Huang Tian patted Li Siyang's face.
"By the way, I've thought of a brand name."
"What's your name?"
"Yellow Heaven."
Huang Tian coughed lightly, "Abbreviated as YH."
"Yellow Heaven——"
Li Siyang read it aloud, his expression somewhat strange. "Is it the English translation of your name?"
"Um."
Huang Tian tried to justify his narcissism by saying, "These days, if you're running a fashion brand and you don't have an English name, it's like you're falling behind the trend. YH is simple, easy to remember, and stylish enough."
"Mmm, it sounds great!"
Li Siyang didn't expose Huang Tian.
It doesn't matter what he's called, as long as this guy is happy.
"So what's our brand positioning? What style do we primarily focus on?"
Li Siyang was the first to offer her opinion: "I think we should focus on the pure and innocent style, and the basic styles should be versatile and easy to wear. The designer collaboration styles should be trending, and the price range should be widened, from basic T-shirts costing one or two hundred yuan to designer styles costing one or two thousand yuan, so that people with different spending power can find products that suit them at YH."
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Li Siyang became more and more excited as he spoke, and his mind was already starting to make plans.
She herself is a regular customer of these fast fashion brands, so she knows which styles sell well and which ones are easy to go wrong with.
"Besides what you mentioned, good-looking staff are also very important."
Huang Tian added with a smile, "These brands only pay their employees 50 yuan per hour now, and up to 70 yuan on weekends. We pay 100 yuan directly. We're not afraid of not being able to recruit good-looking men and women. Not only do we pay high hourly wages, but we also provide social insurance and housing fund, promotion channels, and employee benefits."
"100 per hour?"
Li Siyang gasped. "If we calculate based on 22 days a month and 8 hours a day, a full-time store clerk's basic salary alone would be close to 20,000 yuan, not even counting the cost of social insurance and housing fund."
"I think this money was well spent."
Huang Tian naturally knew that doing this would reduce profits, and a normal boss would definitely not do this.
But is he a normal person?
Our CEO Huang is really overpowered!
"Good-looking sales staff are a living advertisement. When customers walk into the store and see that the staff are all so attractive, they will naturally have a positive impression of the brand. Moreover, when the staff are in a good mood, the service will be better. If you pay them such a small amount of money, they will be standing and working themselves to the bone all day. How can they be in the mood to provide good service?"
Huang Tian finally understood how Lao Ma and Lao Yu felt.
It's unbelievable that treating employees as mere human beings is considered so incomprehensible.
"YH doesn't just sell clothes, it sells the shopping experience. I want customers to feel like VIPs from the moment they walk into the store."
"The fitting room must be large and beautiful, with a makeup table and perfume, and all of them must be high-end brands."
"No need to queue to pay, staff can process payments anytime with handheld POS machines, the membership system needs to be well-implemented, and points earned can be redeemed for purchases."
Change service—
Li Siyang's eyes lit up as he listened, and he took out his phone to quickly take notes.
"Online is also very important."
Huang Tian was a little thirsty, so he patted Li Siyang's butt.
Li Siyang excitedly grabbed a bottle of mineral water, unscrewed the cap, and handed it to Huang Tian's lips.
"We also need to manage platforms like Xiaohongshu, Douyin, and Weibo seriously. We need to find good-looking amateur bloggers to promote our products, find fashionistas to shoot outfit videos, and design our offline stores to be popular photo spots so that customers want to take pictures and post them on social media."
"Honey, you're so amazing! It feels like you know everything!"
Li Siyang put down his phone, his eyes filled with admiration as he looked at Huang Tian.
She originally thought Huang Tian was just rich and was investing casually for fun.
I never expected Huang Tian to know so much about the apparel retail industry and to have such a clear mind.
"I only have a basic understanding."
Huang Tian smiled, quite pleased with Li Siyang's flattery.
"The actual execution is up to you. I'm only responsible for providing the funding and guiding the overall direction; you're responsible for implementation."
"Yes! I'll definitely do a good job!"
Li Siyang threw himself into Huang Tian's arms, nuzzling him like a restless husky.
"Honey, I love you so much—"
"You're in love already?"
"Mmm! It's all thanks to you for not only giving me money but also a career. I never dreamed I'd feel this kind of trust and full support."
Huang Tian put his arm around Li Siyang, but just smiled and didn't say anything.
Of course, he wouldn't tell Li Siyang his real purpose for opening YH.
Supporting Li Siyang's career, just to make money?
That's just the surface.
The real purpose was to obtain double the rebate from the system by paying these female shop assistants a salary.
A female shop assistant earns a monthly salary of 20,000 yuan and receives a system rebate of 40,000 yuan.
If you hire 100 employees, you can earn 4 million in rebates per month.
In addition to large expenses such as shop rent, renovation, and inventory, the rebates are even more astonishing.
Whether YH can make money or not is not important to Huang Tian.
Importantly, it can become a stable cashback machine.
This is the real deal!
"Siyang".
"Um?"
"Since we've made the decision, we must go all out."
Huang Tian looked at Li Siyang with a very serious expression.
"I'm giving you four months to open your first store. Can you do that?"
"able!"
Li Siyang took a deep breath, his eyes hardening.
"it is good."
Huang Tian smiled and nodded, "Starting tomorrow, you will go and look for a shop. Prioritize places like Tianhuan Plaza, Taikoo Hui, and Zhengjia Plaza. The area should not be less than 1,000 square meters, the location should be good, and the price can be negotiated, but don't let people take advantage of you."
"Yes, I will consider it carefully before making a decision!"
"Once Liang Yong's recommended candidates arrive, you should interview them one by one. For key positions like professional managers, store managers, and designers, you must be very selective. We absolutely cannot let any incompetent people fill the positions; we need truly talented individuals!"
"Okay, I understand!"
"Also, you need to take the initiative to learn."
Huang Tian stroked Li Siyang's long hair, his tone filled with anticipation.
"You need to catch up on knowledge in retail management, supply chain, and marketing. These recruits are all elites, and you can learn a lot of real skills from them."
"Yes, yes, I will definitely learn humbly from them and strive to grow as quickly as possible!"
Li Siyang nodded earnestly, his eyes filled with passion.
From this day forward, her life trajectory has been completely changed.
She is no longer the flight attendant who smiles and serves people on airplanes.
Instead, she is the founder of YellowHeaven, a female boss who owns a flagship store of several thousand square meters in Guangzhou's top business district!
This change in identity made Li Siyang both nervous and excited.
"husband."
Li Siyang looked up at Huang Tian and asked cautiously, "If I don't do well, will you be very disappointed in me?"
"Won't."
Huang Tian smiled and shook his head, "Because I believe you won't let me down."
"Yes, honey, I will definitely work hard to make this brand successful and I will never let you down!"
Li Siyang felt a lump in her throat, deeply moved.
At this moment, if Li Siyang's favorability rating could be digitized, it would definitely have exceeded 90!
Compared to simple monetary transactions, relationships that involve emotions are much more meaningful.
Without Huang Tian saying a word, Li Siyang began to stammer.
Although it was a bit raw, it had a unique flavor.