dognovel Chapter 53 The Sound Waves Emerge from the Campus
Chapter 53 The Sound Waves Emerge from the Campus
Tang Lei's performance of "Lilac Flower" at the Sichuan University of Technology Digital Music Festival quickly caused a sensation among university students in Chengdu.
Not only did the song become a hit, but Tang Lei himself also became a sensation.
The day after Lin Feng placed an order in Shenzhen for a custom-made lilac-themed MP3 player, Tang Lei received an invitation from Sichuan University.
Sichuan University extended a sincere invitation to Tang Lei to sing "Lilac Flower" as a special guest at the New Year's Eve Gala, and offered him a performance fee of 4000 yuan.
In early 2004, a performance fee of 4000 yuan per show was a considerable sum for a newly debuted online singer, and was considered top-tier in the campus performance market.
After receiving the invitation, Tang Lei immediately came to discuss it with Lin Feng.
Sichuan University is a leading university in the province, and the prestige and influence of its New Year's Eve gala are unmatched by other universities in the province. This is an excellent springboard.
Lin Feng realized that this was not only an opportunity for Tang Lei, but also a market opportunity for the "Lilac Flower" ringtone and the commemorative edition MP3. He decided to help Tang Lei turn this concert into a commercial promotion opportunity.
So he asked Tang Lei to give him the contact information of the organizers of the Xichuan University gala.
The call connected, and the other party was a very capable student council member surnamed Zhou.
Lin Feng first gave himself an identity, simply introducing himself as Tang Lei's agent and business partner, responsible for liaison and business development for this performance.
He first communicated with the specific requirements of the performance itself, such as sound system, program, and reception, and confirmed the details.
Then, he proposed a commercial contract: "Tang Lei's 'Lilac Flower' is currently very popular, and I believe that this performance at Xichuan University will also resonate with and interest the students."
Our company, "Fengchi Digital Studio," is Tang Lei's exclusive partner and is currently promoting MP3s related to the theme of "Lilac Flower." The song's mobile ringtone is also already available. We hope to have a mutually beneficial collaboration with your school's gala.
"Please go ahead," the other person said, clearly very experienced.
"We hope to set up two small booths at the event venue or in a suitable area outside. One is a display area for the Lilac Commemorative Edition MP3 product."
Another feature is a convenient download guide for mobile ringback tones, helping students who like the song to set up their ringback tones immediately.
We can provide all materials, personnel, and interactive gifts, and we are willing to pay a reasonable venue support and sponsorship fee to become a sponsor of your school's New Year's Eve party.
This would enrich the content and interactivity of the gala, and also bring tangible sponsorship revenue to your school's external relations department. Are you satisfied with this cooperation proposal?
Both parties achieved a shared benefit. Zhou, the student on the other end of the phone, was clearly moved and said he would immediately report to his superiors and reply as soon as possible.
That afternoon, Xichuan University replied, agreeing to the cooperation. After another round of telephone discussions, the fees and specific details were finalized.
Lin Feng always prioritized efficiency, so he immediately called Manager Chen and Manager Zhang of the mobile company and XunJie Audio. The equipment, staff, and sponsorship fees for the mobile ringback tone download guidance point were all covered by these two companies.
As for the lilac commemorative edition MP3, there is no finished product yet, so we are showing it with concept images and adopting a pre-order model, charging a deposit of 200 yuan.
In addition, Lin Feng recruited Su Wan, Xu Qiang, Wang Peng, Liu Qian, Tan Zhao and others to work temporarily as employees of Fengchi Digital Studio on a part-time basis to cooperate with Xichuan University's performance work.
The job duties include designing posters, roll-up banners, pre-order cards, and collecting payments. The president's prestige, coupled with the compensation, keeps these people highly motivated.
Su Wan designed several eye-catching promotional display boards and roll-up banners, including Tang Lei's handsome performance poster, the "Lilac Flower" mobile ringback tone service, and a concept image of the Lilac Flower commemorative edition MP3.
Time flew by amidst the intense preparations.
On the eve of New Year's Day, the Xichuan University New Year's Gala was held as scheduled in the school's auditorium.
The stage and audience size are much larger than those at Xichuan University of Technology, and the lighting and sound equipment are complete.
The students at Xichuan University were already filled with anticipation when they heard that Tang Lei would be coming to the school to sing "Lilac Flower" live, and they packed the auditorium to capacity early on.
Not only were the audience seats packed with people, but the aisles were also full of people, creating an incredibly exciting atmosphere.
Before Tang Lei went on stage, Lin Feng gave him a thumbs-up to cheer him on: "Go for it! Brother Lei, you're the best."
Tang Lei walked onto the stage with a smile, holding his guitar. After a brief self-introduction, the intro began.
The familiar yet melancholic melody flowed out once more, initially causing some noise from the audience. But as Tang Lei's deep, husky voice sang the first line, the auditorium quickly fell silent.
College students share a common feeling of youthful excitement, sadness at parting, and a deep appreciation for the good times.
During the chorus, a few people started singing along sporadically. By the second verse, the singing had grown louder and louder.
When the last line, "The grave is covered with flowers, the beauty you so longed for," played, it turned into a massive sing-along by almost the entire audience.
Many faces bore a deep sense of sadness, some lowered their heads to wipe away tears. The song lingered in everyone's hearts.
The scene of Christmas Eve at Xichuan University of Technology was recreated here, and it was even more impressive because of the large number of spectators.
As the song ended, Tang Lei bowed, and the audience erupted in applause that was more enthusiastic and longer than any of the previous performances.
Tang Lei did not leave the stage immediately. Holding the microphone, he spoke in a sincere tone:
"Thank you Xichuan University, and thank you everyone for your support. If you like the song 'Lilac Flower' and want to hear it anytime, you can set it as your mobile ringtone. Mobile users can send the text message 'Lilac Flower' to 10086 to download and set it as their ringtone immediately."
"In addition, we've launched a commemorative edition MP3 player featuring the 'Lilac Flower' song you just heard in full HD. Interested students can check it out at the 'Fengchi Digital Experience Zone' at the auditorium entrance after the event. Thank you again!"
Tang Lei's words had an excellent effect.
As soon as the party ended, crowds poured out. The temporary "Mobile Ringtone Download Guide" and "Fengchi Digital MP3 Display Area" set up on one side of the auditorium entrance were instantly surrounded by a huge crowd.
The two staff members sent by the mobile company were extremely busy, distributing flyers and instructing students on how to send text messages and set up ringback tones. Small gifts were also prepared on site.
The MP3 display area next door was equally popular. Since the lilac-themed commemorative edition MP3 had not yet been delivered, only concept design drawings were being shown.
Lin Feng arranged for several digital music festival commemorative edition MP3 players to be brought out for the students to see. Su Wan, Tan Zhao, and others warmly greeted the students and let them try out the headphones.
"The sound quality is amazing!"
"Is this the version Tang Lei just sang? It seems clearer!"
"This design is beautiful, and it even has a signature!"
"How do I buy it? How much does it cost?"
"Can I pre-order now? I'd like one!"
After being captivated by the song, the urge to possess it immediately and listen to it anytime was exceptionally strong.
Lin Feng prepared a simple pre-order process. A deposit of 200 yuan was all it took to order a lilac-themed commemorative MP3 player. Soon, the registration forms were filled up to several pages, and a queue formed behind them.
Just then, Lin Feng's phone rang. It was a text message from Manager Chen of the mobile company.
"Mr. Lin, feedback from Xichuan University indicates that over 5,000 new 'Lilac Flower' ringtones have been added! The number should break 10,000 tomorrow!"
Lin Feng replied, "This is just the beginning."