Shockingly, a counterfeit factory has produced a 3-nanometer chip.

Chapter 232 Internal Meeting

On the eighth day of the Lunar New Year, with the festive atmosphere still lingering, various industries have already begun to resume work and production.

The conference room in Transsion's headquarters building was also full of people.

This is the first plenary strategic meeting after the Spring Festival.

All the heads of various war zones were present in the large conference room, and the data reports for the entire year of 2011 were projected on the large screen.

Shen Fei sat at the front of the long table, while Zhang Mingzhu took notes beside him. Compared to before the New Year, her belly was already slightly protruding, partly due to that little rascal, and of course, partly due to the fact that she always gains weight during holidays.

"Let's begin." Shen Fei glanced at everyone present.

Li Qing, the head of the publicity department, was the first to stand up.

He opened the PowerPoint presentation, and the first slide featured a large red number: 6.6%.

A round of applause immediately erupted in the conference room.

"Last year, we only released two phones in China: the Transsion S2 and the Motorola S2, but our market share reached 6.6%."

Everyone looked up, where it was clearly stated that the number did not include Huawei's terminals.

Strictly speaking, these two phones are essentially just one device, yet they captured 6.6% of the domestic market share.

Li Qing turned to the next page. In 2011, domestic mobile phone shipments were approximately 4.55 million units, of which smartphones accounted for 1.72 million units.

Transsion's 6.6% market share represents the shipment volume of 3000 million units for the Transsion S2 and its derivative models.

An excited murmur immediately filled the conference room.

I couldn't help but get excited.

3000 million units, although they are two series, but the appearance is basically the same.

This number is still considered an absolute phenomenon in the Chinese smartphone market.

It's worth noting that Nokia's best-selling model in China only sold around ten to twenty million units throughout the year.

"Mr. Chen, your design department deserves a lot of credit for achieving this result."

Chen Hai quickly waved his hand: "This is all thanks to Professor Li's help. Without their advanced chips, how could we have captured the high-end market so easily?"

"I said that Mr. Li's publicity is also very important, after all, even the best wine needs advertising."

"That's right, let's all give them a round of applause."

A series of noises came from the conference room.

Shen Fei did not stop it, after all, both the Transsion S2 and the Motorola SR2 were priced at 3999 yuan in China, with an average transaction price of 4200 yuan per unit.

This single phone alone contributed 1260 billion yuan in revenue to Transsion.

This number looks large, and it is indeed very large. After deducting channel construction, costs and related taxes, the net profit is still around 300 billion.

This is the moment when independent research and development yields results.

Chi Fei also took the lead in clapping, and then another round of even louder applause rang out in the conference room.

Li Qing smiled and turned the page again: "More importantly, it's about word-of-mouth. The S2's Net Promoter Score (NPS) reached 67%, which is three points higher than the iPhone 4's 64%."

This means that S2 users are not only satisfied with themselves, but will also recommend it to people around them.

Following this trend, after releasing the S3 this year, we have a chance to reach a 10% market share.

"That is, provided that our telecom operators don't cause trouble," someone said with a laugh.

Li Qing smiled and nodded.

She had been keeping an eye on China Unicom for some time, especially since Cook had made a special trip before the Lunar New Year.

Although it's unclear what specific cooperation plan was discussed, China Unicom's competitiveness has clearly increased significantly since the Lunar New Year, with various subsidies and even adjustments to the starting price.

The key point is that it's not just a minor adjustment; the starting price of some versions is even lower than that of Transsion.

Although it's supposed to be bundled with a package deal, it's still outrageous...

Li Qing laughed as well: "At the Chrysanthemum Factory, Lao Yu has already scolded them several times in internal meetings."

They said China Unicom came to cause trouble.

But it must be admitted that the reduced fruit prices are indeed very attractive to those people.

Shen Fei sat there, looking at the documents in front of him, without showing any sign of distress. After all, the iPhone 4 was Steve Jobs' last product, and it was normal for Apple fans to have some sentimental attachment to it.

Once Cook, the inventory killer, goes live, they will definitely understand whose products are the best.

After all, Transsion's technology iterates so quickly that he is never worried about the domestic market.

With the Taishan 900's performance standing out, at a price of 3999 yuan, even fruit-flavored phones are no match.

What truly worries him is overseas, specifically the American market, where he is acutely aware of the strength of trade protectionism.

What about the Southeast Asian market?

Wang Kai stood up. He had been transferred from Africa to Southeast Asia last year, and his skin tone on screen had noticeably changed from dark to lighter, but he still had a wheatish complexion.

However, he has grown a lot in the past six months, and his speech now carries a fierce edge.

"Boss, our market share in Southeast Asia was 23% as of the end of January."

He also opened a PowerPoint presentation, which showed a map of six Southeast Asian countries, with each country marked with its market share figures.

Indonesia 28%, Thailand 22%, Vietnam 25%, Filipino monkeys 24%, overall 23%.

This data is from Transsion's entry into Southeast Asia about six months ago.

But the funniest place was the Philippine monkey market, which was all about bullying the weak and fearing the strong. After Wang Kai had been stationed there for a month, he used some underhanded tactics and all the local monsters and demons gave in.

After finishing his introduction, Wang Kai smiled and turned to the next page.

"Currently, Sansang's market share in Southeast Asia has dropped from 41% in the same period last year to 33%."

We took 8% of their market share.

We have now surpassed Nokia to become the second largest mobile phone brand in Southeast Asia, second only to Samsung.

Shen Fei looked at the number; it was indeed very high, nearly a quarter.

However, there is still a 10 percentage point difference between 23% and 33%.

"Eating just this little bit isn't enough." Shen Fei said the most lethal words in the softest voice, "Next year, I want to see Transsion become number one in the Southeast Asian market."

Let's turn Southeast Asia into our own backyard, just like the African market.

Wang Kai was stunned for a moment, then grinned.

"Boss, that's what we've been waiting for you to say."

When I went there, President Adebayor told me how we fought Sansa in Africa.

Just replicate it in Southeast Asia.

"It's not a copy," Shen Fei said, looking at him. "It's an upgrade. The situation in Southeast Asia is more complicated than in Africa. San Sang has been rooted here for a long time and has deeper connections."

If we want to win here, we have to be even tougher than we were in Africa.

Wang Kai nodded emphatically.

He knew this, so he had to use every means possible. During this period, he had read a lot of local laws, adhering to one principle: as long as it didn't break the law, it was acceptable.

Of course, over there, as long as you have the power, the so-called law is nothing but a piece of waste paper.

Therefore, the Transsion security team in the Southeast Asian market, just like in the African market, once again became the largest expense in terms of salaries...