dognovel Chapter 77 Goods Arrival
Chapter 77 Goods Arrival
The next day, in the editorial department of Tudou.com, the editors held their usual daily meeting.
As the meeting drew to a close, DouDou, the editor-in-chief of the culinary section, brought out the main event. He took out his laptop and projected the content onto the conference room screen, displaying a detailed data table for a video.
He said, "As you all probably know, a viral video appeared in the cooking section yesterday. It was Xiao Yang's first video, and it garnered 12 views within 24 hours."
"The number of views had already reached 18 before I started the meeting. By the end of today, within 48 hours, the number of views will definitely reach 30."
"This doesn't even include the videos that have been pirated and reposted. There's already a reposted video on Youku that's trending with 5 views."
He paused, then pointed to the data and continued, "Look at the data, everyone. On the homepage recommendation page, this video has a 30% open rate and a staggering 75% retention rate."
"And this is a product promotion video. I just used a web crawler to scrape data from the Three Little Bees store. Around 6 pm yesterday, their new products were launched simultaneously with this video, and in just 28 hours since then, they have already received 1400 orders."
"Although I don't know how much of this came from conversions by Tudou.com, it's obvious that the conversion rate is quite considerable."
Based on this data, DouDou offered several suggestions: "First, we should launch a special incentive program to strongly support the food and cooking section. XiaoYang's cooking video is very well-made and has a natural commercial feel; there are many things we can learn from it."
"Secondly, we can explore ways to combine the dissemination and profit sharing of video content with e-commerce. Haven't we always struggled to monetize video content? This is a great approach."
"Third," DouDou said solemnly, "if possible, we should sign XiaoYang's Cuisine to the Tudou platform, preferably with an exclusive agreement. A top blogger like him can drive traffic to an entire section."
The group quickly began discussing several suggestions put forward by DouDou, and finally the department head made the final decision: to invest 20 yuan to sign an exclusive agreement with XiaoYang Cuisine.
Secondly, hold a creative event in the cooking area, and finally select a number of high-quality videos for cash rewards based on the total number of views, potato digging, and bean additions.
Then, we can try to cultivate these award-winning bloggers and launch some pilot collaborations with Taobao.
……
A few days later, Lin Mu received an inquiry from Sheng Mingyue.
"Tudou.com offered a signing fee of 20 yuan to sign us. The terms are very lenient; we only need to produce 4 to 5 videos a year, and Tudou.com will provide special traffic support and promotional resources," Sheng Mingyue added. "I also want to open my own store in the future. The 'Xiao Yang Cuisine' account has already become very popular and has proven its commercial value. I want to manage this account well and pursue the path of account-driven sales and opening offline stores."
As a top-tier celebrity, Sheng Mingyue has keenly recognized the personal IP value of this account.
She is currently planning to register a personal trademark and then have Lin Mu contribute his technology as equity, holding a 25% stake in the new company. The specific details of the cooperation are still being discussed between the two.
After a moment's thought, Lin Mu had Sheng Mingyue reject Tudou.com's offer.
Looking back, the year when video websites truly rose to prominence and began their talent war was around 2015. By 2017 and 2018, the competition had reached its peak, with cases of signing contracts worth tens of millions of yuan to poach talent.
Tudou.com's future prospects were already worrying, and the signing fee of 20 yuan was really stingy and even humiliating.
In contrast, Lin Mu asked Sheng Mingyue to relay his conditions: ask Tudou.com if they were willing to donate a batch of supplies or some funds free of charge, or provide additional traffic support.
Next, they will be filming a short behind-the-scenes video about the orphanage. If Tudou.com is willing to provide support, they can emphasize in the video that Tudou.com also participated in the donation, thereby increasing Tudou.com's social goodwill.
After finishing this task, Lin Mu glanced at the backend data.
At this moment, the short film has already reached 50 views on Tudou.com, and this is only the data from three days after it was released. As for the reposted video clips, the traffic is countless.
The sales of the soft white bread reached 5000 units. Based on this trend, it would be easy to sell 40,000 to 50,000 units a month.
……
A few days later, Li Hong finally received the soft white milk bread sent by the Three Little Bees flagship store.
After receiving the goods, she compared the actual product with the main product image, and they were exactly the same. The product looked great; the outer packaging box was blue and white, which looked clean and pleasing. She opened the box and counted—a full 20 loaves of bread, the quantity exactly as pictured.
She immediately tore open a loaf of bread and tasted it. It was quite delicious, with a soft and chewy texture. The filling inside was especially sweet but not greasy, with an excellent taste.
(Like this)
Li Hong remembered the delicious milk she had bought on Taobao a few days ago; that batch of milk had arrived much faster.
She'd already tried it; the milk flavor was rich and creamy, much better than brands like Mengniu and Yili. Now, she'd like to try pairing milk with bread.
Li Hong found the extra-delicious milk and sat down in a chair.
She thought for a moment, then clicked on the video of Xiao Yang's cooking. Watching the video, she took a sip of milk and a bite of bread. As she watched Xiao Yang make soft white bread by hand, she felt a subtle sense of happiness welling up inside her as she ate the same bread.
Li Hong is a girl with a small appetite; she's full after drinking a bottle of milk and eating two loaves of bread.
Because this breakfast experience brought her so much joy, she immediately logged onto Taobao, confirmed receipt, and even wrote a thoughtful review: "I came from Sister Xiaoyang's video. Sisters who share this interest can buy with confidence. The bread is sweet but not cloying, with a wonderful blend of milky and sweet filling flavors. The texture is amazing. I'm a girl, and two breads are enough to fill me up. The price-performance ratio is incredible! A special thumbs up for the shop owner!"
As Li Hong finished breakfast and was tidying up her desk, one of her female roommates returned from outside. Seeing the bread box in Li Hong's hand, she casually asked, "Xiao Hong, did you buy this bread from Taobao? It looks really nice."
Li Hong nodded and said, "Yes! This bread is very cheap, only 20 yuan a box, which works out to only one yuan per loaf. I just ate some, and it tastes really good. Would you like to try one?"
My roommate looked surprised: "Selling it online for such a low price? Doesn't that include shipping? Is it some kind of counterfeit or substandard product?"
Li Hong immediately explained, "No, look here there's a detailed ingredient list and production information. Besides, this recipe was provided by Sister Little Sheep, I trust she definitely won't make any mistakes."
"Huh? Sister Little Sheep? What's that?"
Li Hong immediately had the urge to recommend it, so she quickly pulled her roommate to the computer and clicked on Sister Yang's cooking videos on Tudou.com. After watching the video, her roommate was indeed successfully convinced and said with a drooling look, "It looks so delicious, I'm drooling!"
Li Hong smiled and handed over the bread. Her roommate slapped her forehead and said, "Oh right, you've already bought it, so I won't be polite!"
She picked up a loaf of bread and tasted it, then Li Hong thoughtfully handed her some extra-delicious milk. Her roommate looked at the label on the milk bottle and exclaimed in surprise, "Huh? Isn't this the milk from the video? It's actually available! Wow, there really is milk with this name!"
She imitated Li Hong, sipping milk and then bread with relish. After finishing, she smacked her lips and said, "Two loaves of bread are enough for breakfast, and it only costs two yuan. How much is this really good milk?"
Li Hong replied, "If you only consider the milk, a carton costs two yuan and fifty cents. But the shipping cost is quite high, so with shipping it's about two yuan and eighty cents, close to three yuan. In other words, a breakfast including milk only costs about five yuan."
"Wow, it's really not expensive. And it tastes really good, and it feels quite healthy too. I don't need to go out to buy breakfast in the morning. Xiaohong, can you share the link with me? I want to buy some and try it too."