dognovel Chapter 15 Operating Company
Chapter 15 Operating Company
Everyone listened thoughtfully, as if they had learned something.
Wang Zaixing was speechless. Thinking about it carefully, it seemed to be true. He asked, "Then how exactly should I change it?"
Lin Mu said, "First, adjust your product positioning; your product selection is really unoriginal. Second, change your sales-oriented approach to a sharing-oriented one—for example, you're currently selling ordinary cushions, like blue, orange, and white ones, and styles with peonies and snowflakes printed on them, which are actually quite outdated. Have the manufacturers make a batch of cockroach cushions, panda cushions, husky cushions, or even something as bizarre as a 'Brother Sharp' cushion. Wouldn't that be much more interesting? Then you can post on forums saying, 'I'm really fed up with my roommate; he actually sent me this thing! Should we break up?'"
Wang Zaixing's eyes lit up as he listened, and he quickly added, "This is a really interesting thing in itself! If I were an online user, I would definitely want to click in and take a look, or even buy one for myself and give it to a friend as a 'surprise'."
"That's right." Lin Mu nodded, revealing an expression that said, "This kid is teachable."
Wang Zaixing grew increasingly excited, feeling he was vaguely grasping the key. He said, "Dayan, thanks! I'll treat you to dinner after get off work."
Lin Mu joked, "Don't pick a restaurant that's too low-class."
Wang Zaixing smiled knowingly: "I'll definitely arrange everything properly!"
……
A week later, Li Zhi took some time out of his busy schedule to host a dinner for Lin Mu. The two met in a private room at a five-star hotel.
Lin Mu saw Li Zhi carrying a box of Moutai liquor. As soon as he sat down, Li Zhi pushed the box next to him.
Li Zhi said, "Brother Lin, I owe my success to you. This is a small token of my appreciation; please accept it. Also, I have a share transfer agreement here, transferring 30% of my factory's shares to you."
"Hey, hey, don't do that, don't do that!" Lin Mu quickly pushed the Moutai back, immediately sensing something was off about its weight; there was a hard object inside. He glanced at it discreetly—good heavens, there were two stacks of hundred-yuan bills inside the box. "Are you trying to get me into trouble? Don't you know Alibaba has a dedicated auditor? This isn't repaying a debt of gratitude; you're clearly trying to get me arrested and sued!"
Li Zhi hesitated for a moment, then quickly replied, "Brother Lin, I definitely won't report you! How about this, since it's inconvenient for you to accept the money directly, I'll transfer this share transfer agreement to your parents, or a relative you trust. What do you think?"
Lin Mu tapped the table. He wasn't some moral saint; if there was a safe and compliant way to get a reward, he wouldn't refuse. After a moment of contemplation, he said, "If you really want to help me, I have an idea. A friend of mine runs a Taobao store operation company. They have strong operational capabilities, and their fees aren't too expensive—they only charge 5% of the total revenue."
"If you do have this need, I can introduce you to him."
Lin Mu and Li Zhi had lived through two lifetimes together, and Lin Mu trusted Li Zhi's character, but he also knew that "one cannot test a person's heart."
If Li Zhi's company reaches unprecedented heights in this life, no one can say for sure whether his mind will change. Many things aren't about judging a person's character, but rather about minimizing the possibility of such a "change of heart."
In comparison, the 5% service fee involves a relatively small amount of profit. If Li Zhi decides he no longer needs the service in the future, he can terminate it at any time, leaving room for both parties to maneuver.
Moreover, it's not just Li Zhi; if Lin Mu encounters compatible merchants later on, after careful evaluation, he will also provide in-depth operational services and charge a corresponding service fee. Of course, this doesn't mean he will abandon basic services—for the ordinary merchants he manages, he will still fulfill his basic obligations and even provide high-level basic services, such as answering questions, applying for and recommending activities, and giving simple business advice.
However, services such as deep involvement in operations, helping to select tracks and products, and planning complete marketing plans are not things that ordinary shop assistants should provide, and naturally, additional fees should be charged.
Lin Mu would not personally set up an agency company, nor would he allow his parents to get involved—Taobao is extremely strict in this regard, and in numerous internal power struggles, many people have been purged for trivial matters. He must be extremely cautious.
His true intention was to help his deaf-mute cousin. This cousin, named Lin Wan, was unemployed and lived a very miserable life. In the end, she committed suicide by jumping off a building, which remained a regret in Lin Mu's heart.
Every time he saw Lin Wan before, he felt that his cousin was sullen and seemed to be hiding something. He wanted to help, but he was always held back by one thing or another, always thinking, "No rush, there will be plenty of opportunities later." But when the tragedy actually happened, he was shocked to realize that he could have done something, but he had lost that opportunity forever.
Now that he's been given a second chance at life, he absolutely cannot let tragedy repeat itself. He wants his cousin to open this agency, and then have Li Zhi and his future partners list their shops there and operate them, charging a reasonable service fee.
Moreover, Lin Mu will be more cautious: he won't just open this one agency company, nor will he rely solely on operating fees for profit. For example, he could also open a customer service intermediary company to cooperate with merchants as an intermediary; or provide related services such as cardboard box supply, sales services, and warehouse leasing.
As long as the mind does not slip, there are more solutions than difficulties.
Li Zhi hurriedly said, "Brother Lin, you must introduce this operating company to me! By the way, I have another favor to ask—I have some friends who own factories. They saw that I made money opening a Taobao store and want to learn how to open one too. Many of these factories are on the verge of bankruptcy and closing down. You are their lifeline."
Lin Mu responded, "Just let them open their shops normally. I'm not an expert in all product categories. If it's a friend you trust, you can introduce them to me, and I'll try my best to help. Of course, whether it will work out in the end is another matter."
"Of course, of course," Li Zhi said. "There's no such thing as a guaranteed success in business. By the way, Brother Lin, about this Moutai..."
Lin Mu waved his hand: "Take it back, I really can't accept it."
……
Next, Lin Mu took a day off and went to his cousin's house to see her.
Inside a residential building on Xihang Road.
Before Lin Mu arrived, he had already discussed this matter with his cousin on QQ. After careful consideration, his cousin agreed and arranged to have a proper talk with him in person.
Incidentally, his cousin's name is Lin Wan. The reason she can read and use QQ is because she wasn't born deaf and mute, but rather acquired it later in life—she contracted a rare disease that gradually caused her to lose her hearing.
Because she was deaf, she couldn't hear others speaking, nor could she hear her own voice. Unable to master proper vocal resonance, her speech sounded strange, and she was often ridiculed. Over time, she stopped speaking easily. Actually, she could speak, but her tone was odd.
Lin Mu went up to the second floor and found that the door to the room was already open. His cousin took out a pair of slippers from the shoe cabinet and looked at him with a smile in her eyes.