dognovel Chapter 37 is mainly about lack of money.
Chapter 37 is mainly about lack of money.
Grandpa only had a chicken coop
I want to stab my brother.
Suffering from thunderbolts...
Steal my duck
Sold to Wang Zhiyong in the city
The duck is afraid that one day it will be slaughtered...
Before Ye Kai and Wei Junjie even reached the rooftop, they heard someone yelling and howling at the top of their lungs.
"Damn it!"
"Who's so brave as to turn a perfectly good song into such a monstrosity?"
Upon hearing this, Ye Kai couldn't help but complain.
"Tsk!"
"I bet it's that singing legend, Huang Yongqiang?"
Wei Junjie scratched his head, and a candidate immediately popped into his mind.
"It really is him!"
The two had already reached the rooftop and, sure enough, saw a long-haired young man in military training uniform and thick-soled combat boots singing loudly with his back to them, clearly completely absorbed in the song.
"He's a pitiful person too."
Upon seeing Huang Yongqiang, Wei Junjie couldn't help but shake his head.
Huang Yongqiang is three years older than Ye Kai and the others. He is pursuing an art student career, but unfortunately, he failed the professional exams three times in a row. He is now in a state of near obsession and is an oddball at school.
Huang Yongqiang's roommates had reported to school leaders that he would often wake up in the middle of the night from a nightmare and sit there in a daze until dawn.
Sometimes, he would wander around the dormitory corridors in the middle of the night, making somewhat eerie footsteps that disturbed some students who were light sleepers.
"You feel sorry for him?"
Ye Kai glanced at Wei Junjie, his eyes seemingly carrying an indescribable meaning.
"Isn't it pitiful?"
Wei Junjie looked back and felt that Ye Kai seemed to have something in mind, but he couldn't quite grasp the main point, so he scratched his head and asked in return.
"hehe."
"XiXi, wait a few years before you judge him."
Ye Kai did not reveal the secret.
"How come someone like him can actually get into a music academy?"
Wei Junjie didn't quite believe it.
"What's a music academy anyway?"
"Even music academy professors might not be as successful as him."
Ye Kai chuckled and fell silent.
Of course, he wouldn't tell Wei Junjie that a few years later, with the rise of the online live streaming industry, Huang Yongqiang, who had been a complete failure and almost went crazy, actually took this opportunity to turn his life around and became a big internet celebrity with more than 500 million fans.
Back then, Huang Yongqiang traveled in a Mercedes-Benz chauffeur-driven car with a beautiful female driver, stayed in hotels that were at least five-star, and was warmly received by local government leaders wherever he went. His appearance fee exceeded one million yuan per appearance, and even his dog had two nannies to take care of him. He had truly turned his life around from a nobody to a phoenix.
Moreover, Huang Yongqiang's live streaming style is unique and wildly addictive, with extremely high user engagement. Many people want to learn it but can't quite grasp its essence.
It's true that when you're in the right place at the right time, you can really take off, as long as you have a unique skill that others don't have.
"..."
Lost in his own thoughts, Huang Yongqiang finally realized someone was approaching. He stopped singing, his eyes, which gleamed with an eerie light, swept over Ye Kai and Wei Junjie twice before turning and leaving the rooftop.
"Phew, they're finally gone."
"Listening to other people sing costs money, but listening to him sing is absolutely agonizing!"
Wei Junjie patted his chest and let out a long breath.
He called Ye Kai to the rooftop because he had something to say. Now that there were no other people around to bother him, he began to speak freely.
"So, Auntie has already returned from her study trip to Shanghai?"
How is she feeling?
Ye Kai was quite interested in this, so he started questioning him about it.
"The first thing my mom said when she got back was, 'This is amazing!'"
Wei Junjie described it with some excitement.
One media outlet once reported, "There's not much to say. Those of us who drink milk tea are basically like addicts. After taking the first sip, our whole lives take a wrong turn."
Many people have a special affection for milk tea; a cup of milk tea with sugar and fruit-flavored powder is never tiring to drink.
Since the invention of bubble tea by "Chun Shui Tang" in Taiwan in 1987, this popular beverage has been conquering new territories. It first landed in Hong Kong in 1990, and in 1997, the Taiwanese bubble tea chain "Quickly" developed directly operated stores in mainland China. Then, in 1998, Typhoon Shelter Bubble Tea was established in Shanghai.
Bubble tea became popular on the streets back in 2004.
In 2006, Happy Lemon launched its handmade fresh tea business in Shanghai, and in 2012, Heytea was born.
Brands such as the later famous "Nayuki" had not yet been established at this time.
Actually, milk tea has a long history. In the 17th century, Europe introduced black tea from India, China and other regions. However, because black tea has a bitter taste, they added some milk to the tea to increase the smoothness of the taste. This is the origin of English milk tea.
After British milk tea was introduced to Hong Kong Island, it became Hong Kong-style milk tea, which in turn led to Taiwanese milk tea.
"Before the 08 financial crisis, the domestic milk tea industry experienced a period of rapid growth, where you could open a takeout shop with an investment of just tens of thousands of yuan."
"A single pearl that costs only 4.5 yuan can make 40 cups of milk tea. According to market prices, a cup of pearl milk tea costs between 4 and 6 yuan."
"The secret ingredients for making milk tea, fruit powder and creamer, are also very cheap. The wholesale price of one kilogram of fruit powder is only 12 yuan, and the wholesale price of one kilogram of creamer is 15 yuan. Based on the medium cup size, it can make at least 50 to 70 cups. This is simply outrageous profit."
Wei Junjie didn't hold back at all, and told Ye Kai all the knowledge his mother had learned in Shanghai.
According to him, there are many varieties of milk tea in Shanghai, including fresh milk series, fresh fruit tea series, coffee series, fresh milk smoothies, etc., which, combined with ice cream and snacks, greatly increase their appeal to consumers.
However, a few years ago, mainland media outlets published a deluge of negative reports about the milk tea industry.
Newspapers were filled with words like "milk-free," "non-dairy creamer," "additives," and "chemical raw materials." The 08 financial crisis dealt a fatal blow to the industry, and it has yet to recover.
"After my mother investigated it, she felt that this industry had great potential."
"But the franchise fees for those brands are a bit high, and the supply of goods is not necessarily stable, so she wants to start directly from the source and create her own brand."
Wei Junjie suddenly became somewhat conflicted. He was clearly well aware of how difficult it was to establish his own brand in a small, third-tier city like Xinghua City, let alone gain brand recognition and develop a promotional strategy.
"Auntie's line of thinking is perfectly correct."
"The technical threshold of the product itself is not high. Everyone is thinking about how to build brand power and differentiate the product. If you follow in others' footsteps, you will never get a share of the profits."
Ye Kai said he completely understood.
Last year's plasticizer scandal in Taiwan plunged milk tea into a quagmire, and the domestic market was also in a slump. It was not easy to break through and make a comeback.
"The main problem is we're short of money!"
Wei Junjie said dejectedly.