dognovel Chapter 233 In Progress
Chapter 233 In Progress
Chapter 233 In Progress
As we all know, Cheng Wei was born in Alibaba.He was Ali's youngest regional manager. In 2011, he was promoted to Deputy General Manager of Alipay B2C Division.From salesperson to product manager.Therefore, he accumulated a lot of experience and resigned in 2012 to found Didi.
Cheng Wei invested 10 yuan when he founded Didi, and Wang Gang, who was also from Ali, invested 70 yuan to establish the company together.The two have worked together in Ali for many years and left in 2012.Therefore, you can call Wang Gang an angel investor or a co-founder of Didi.
Why did Didi start in Beijing?Instead of Hangzhou or Shanghai?
Just because Wang Gang was in charge of the B2B Beijing region.Its flower name in Ali is "Laodan".Very investment vision.Before Ali went public, it bought Ali's original shares aggressively and made a lot of money.This matter was later stopped by Ma Yun.
In 2013, when Didi launched its B round of financing, Cheng Wei and Wang Gang met with Pony Ma. The two agreed that this round of financing should not take Tencent’s money, at least not let Tencent lead the investment.Because the two of them thought they were Ali's people.
In fact, Ali had already invested in Kuaidi, Didi’s competitor, at that time.
In the end, the conditions offered by Xiao Ma were too generous, and the two of them agreed.Didi's B round of financing, Tencent exclusive investment of 1500 million US dollars.When he returned to Hangzhou, Wang Gang still wanted to play cards with Jack Ma, but Jack Ma had already seen him, so he didn't want to play with him.
Time went to 2016.Just in the financing in June this year, Ali won the financing of Didi.Tencent was squeezed out as Didi's largest external shareholder.And Ali replaced Didi with Gaode map.As for Tencent Maps, you can play wherever you like.
When Wang Gang returned to Hangzhou, he could play cards with Jack Ma and Xie Shihuang again.
Therefore, regardless of Liu Qing’s high-profile claim that Didi is the only company that has received BAT investment, there are actually differences between internal and external.
At this moment, Wang Gang was in Hangzhou, and he called his old friend Cheng Wei directly, "Old Cheng, Uber burned [-] million directly in Hangzhou yesterday. What the hell!"
Cheng Wei narrowed his eyes and said calmly, "How much will you get as much as Yidao?"
王刚道：“那倒没有像易到那样瞎几把搞。他们在杭城的活动是充100送20，用户每天享受3次6折。给司机的抽成比例降到8%。老程，你赶紧了解下情况。他们的APP上说是全国统一活动。”
Don’t doubt Ali’s strength in Hangcheng.Wang Gang wants to know the specific preferential plan of Uber (China) in Hangzhou, which is not a problem at all.
Although Wang Gang is said to be a co-founder, he didn't care about Didi's daily affairs from the beginning.He is positioned as an angel investor.So, he only understands the situation he is exposed to.He doesn't know where Didi's internal processes go.
Cheng Wei took a deep breath, "This subsidy is ruthless enough. I'll understand the situation now. I'll die first, Old Wang."
Since 2015, Didi has been engaged in a long-term subsidy battle with Uber, so as the helm of Didi, Cheng Wei is very clear about Uber’s shortcomings.
First, Uber’s team has fewer employees than Didi.Even with the addition of interns.Therefore, there will be flaws in many things.
Second, Uber's software code modification authority is in Silicon Valley, USA.Therefore, Uber's user experience is not as good as Didi.This is an old problem of foreign capital.At that time, Microsoft's msn beat QQ in various ways, but the user experience just couldn't do QQ, and was finally killed.
Third, Uber's tactics are a bit like wolf pack tactics.One city, one team.Flexible and very responsive.However, it is difficult for Uber to coordinate regionally and nationally, and to carry out preferential activities in a unified manner.
Therefore, when the old man Wang Gang called him, what he valued most was the words "National Unification Campaign".It doesn't matter how many promotions there are.It is nothing more than wooing passengers with one hand and wooing drivers with the other.
Who is afraid of anyone in a price war!
Cheng Wei picked up the phone on his desk, dialed it, and said in a deep voice, "Xiao Liu, sort out the information about Uber (China)'s national promotions this time, and bring it to me this afternoon."
"Okay, Mr. Cheng"
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deep city.The rising sun shines from the side of the tall Nanyou Building, casting large shadows.But in August in the deep city, don't think about the shade.At about 8 o'clock in the morning, the sun was already scorching, and it was extremely hot.
Leng Qing quickly walked out of the peasant village with her handbag in hand, followed the flow of people to the bus stop.She works at Vanke headquarters and is responsible for drawing design.
Morning work hours are usually tight.It just so happened that she was 5 minutes late when she left the house today, and it must be too late to take the subway to the company.Turn on your phone and call a car.She usually takes Uber.For a slightly longer distance, Uber is more cost-effective than Didi.
As soon as I opened Uber's software, a prompt box popped up: "Thank you for choosing Uber. New and old users have three chances to enjoy [-]% off every day during this promotion period. Hurry up and use it."
real or fake?Leng Qing adjusted his glasses and placed an order with the software, but the map was still not easy to use as usual.
In less than ten seconds, it will be displayed that there is a driver taking the order.It is less than 1000 meters away from the bus stop where she is.
"Hey, beauty, are you also using Uber? Do you want to carpool together? I'm going to Nanshan Science and Technology Park."
Leng Qing was waiting anxiously, thinking about the time to go to the company, the map showed that the car was blocked at the traffic lights.A boy next to him came over to strike up a conversation, and gave him a "triple hit" directly, "No, thank you. I have something to do."
As a beauty, you will encounter all kinds of strike-ups on the bus platform, with various excuses.The most exaggerated time she encountered was when an uncle came down from his Mercedes-Benz to ask her for directions.
The boy took two steps back resentfully.Many white-collar workers who are working here on the platform looked over.This guy probably read too many soft articles on the Internet.You can easily strike up a conversation with such a petite beauty?
After a while, a white Honda arrived.He checked the license plate coldly and deftly, and sat in the back row.
Coping with the driver's small talk, we arrived at the downstairs of Vanke's headquarters in 10 minutes.She settled the bill directly on WeChat, "Oh..."
The total is only 16 yuan, which is really 6% off!
Walking into the building calmly and quickly, in the elevator, I found a colleague discussing Uber's big discount, and smiled knowingly.She just used it.It's good for these taxi-hailing companies to fight, and it's cheaper for their consumers.
This scene continues to happen in major cities.This time, Uber has launched a large discount, and the first to feel the discount in the middle of the week is the white-collar workers who go to work.
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...
On August 8, Uber took the lead in launching a subsidy war across the country, which was even more fierce than the fierce battle in March.Didi quickly responded a day later and began to follow up subsidies in major cities.
The major media quickly followed up.Commentary articles have been published on the official microblog and headlines on the Internet.Big V followed suit.
The news that Uber (China) got a bank investment of 4.5 million U.S. dollars quickly broke out.
Of course, news about Uber and Didi can only rank third in the hot searches. No.1 is still the case of Wang Baobao and Ma Jinlian, who top the list.In short, Ma Jinlian's various acts of demons and coquettish operations have left the people of the whole country dumbfounded.
It is simply refreshing the moral bottom line!What Ma Jinlian did would have been directly soaked in a pig cage in ancient times.Wang Baobao caught the rape on the spot, but this evidence cannot be used legally.This sense of powerlessness is infuriating.
The No.2 trending search is news related to the Olympic Games.Olympic athletes frequently report good news.
I really don't understand, China is still second in the number of gold medals and has not surpassed the United States. Why do some people start talking about the failure of the national system?Standing at the top of the world, can't you pretend to be aggressive and talk nonsense?
On Thursday morning, Uber's regional managers and headquarters executives held a video conference together to share their achievements and summarize the experience of the past three days.
Qiao Shuang, chairman of Uber (China), sat at the head of the conference room, and next to her was Liu Zhen, who received a stock incentive worth 500 million US dollars.Her title remains the same, but with a new term: chief operating officer (COO).
The career plan is clear: As long as she does well, the next step is to be promoted to the president of Uber.It is exactly the same as Liu Qing in Didi.As for whether she can be the CEO, it depends on the result of her competition with several regional managers.
Then, the executives in the conference room also include the technical director (CTO), financial director, and human resources director of Uber (China) headquarters.
Outside of Shanghai, the regional managers who came in via video connection were West District Manager Zhang Yanqi, North District Manager Kang Xi, Central District General Manager Wang Ying, and Southern District General Manager Luo Gang.
Among them, Kang Xi, the manager of the North District, was promoted by the front line.The remaining three were all former Uber executives and regional managers who reported directly to Kalanick.The general managers of Rongcheng, Hangzhou, and Shencheng were removed from them.
Recommend their respective go-getters.
These three people plus Liu Zhen have many conflicts with each other.Uber (China)'s difficult delivery of CEO candidates is related to this.
This led to Kalanick himself serving as the CEO of China.His management method is very simple, he favors this person for a while, and favors that person for a while, maintaining the balance between several people.
Qiao Shuang looked at the video conference. Including herself, there were 9 people in total.This is the entire executive team of Uber (China).The internal document is called the "Strategy Executive Committee."
This is of course not her idea, but Mr. Jing's idea.
"Let's start the meeting. First, Mr. Liu will introduce the situation of the three-day subsidy war."
Liu Zhen opened the folder, "Thank you, Mr. Qiao. Colleagues, let me introduce our situation first. Since August 8, we have started subsidy activities in 15 medium and large cities across the country. Core cities such as Rongcheng, Jinling, Hangzhou , Shencheng, Beijing, Shanghai, Jiaozhou, all of which burn 18 million a day.
I have sent the data to the group of the Strategy Executive Committee, and you can check it with your mobile phone now.
Although burning money, the results are also obvious.Uber’s market share in major cities has skyrocketed.The basic judgment is: UCAR and Yidao will all die.There will be only us and Didi left in the market. "
"Didi has already realized the day before yesterday and is also increasing investment. In the current situation, they are generally dominant, but we have overtaken them in some cities. For example: Rongcheng, Jinling, Hangzhou. Next, there will be a tough battle."
Zhang Yanqi asked: "Mr. Qiao, counting the daily consumption of about 2000 million yuan in medium-sized cities. Rough calculations, we will burn nearly 9.2 million yuan a day. The money on our books is enough to burn for four or five days. Mr. Jing's financing How did the talk go?"
Qiao Shuang smiled slightly and maintained her demeanor: "It's not a big problem. Boss Jing has emphasized to me that he promised that there will be no problem with the funds."
Zhang Yanqi said: "Then I have no problem. I dare not talk about other major regions in this battle. I guarantee that the west region will center on Rongcheng and radiate all medium-sized cities with a population of 100 million in the entire southwest region."
Wang Ying put down the gel pen, and said vehemently: "What does Mr. Zhang mean by this? Yes, Rongcheng is currently our benchmark city for Uber, but Jinling, our new expansion in the central area, is not bad. It's the first anniversary of entering Jinling. Give Didi over.
Mr. Qiao, as long as the funds are sufficient, I guarantee that the medium-sized cities under my jurisdiction will share the market equally with Didi.Can't do it, I resign! "
Luo Gang then said, "Mr. Qiao, Mr. Wang's central district is in the hinterland of Didi's shareholder Ali, and our southern district is also in the hinterland of Tencent. I ask for financial reinforcements. As long as you spend money, what market share can't you get?"
This is a bit of a slap in the face.
Liu Zhen frowned, "Everyone, this is not the first time we have experienced the subsidy war. The burning of money is staged and unsustainable. The most important task now is not to seize market share, but to strengthen team building and fight a protracted war.
The human resources side asked to recruit enough interns to deal with the impact of Didi.The structure of the headquarters will also be gradually adjusted, with more detailed responsibilities and room for promotion. "
The four of you started arguing with each other, roughly meaning: the difference between radical expansion and steady advancement.
The finance, human resources, and technical directors who had just been promoted by Qiao Shuang, as well as Kang Xi, who was less qualified, couldn't get in the way.
Qiao Shuang sighed in her heart, she is also difficult to do as the chairman, and said: "Let's vote! Those who support the current strategy of steadily advancing, please raise your hand." She raised her hand as she spoke.
Following Qiao Shuang was four votes.
Liu Zhen also raised her hand.This is what she claims.Before the meeting, she communicated with Qiao Shuang.In terms of burning money, Yidao burned 15 billion US dollars in the first half of the year. How is the situation now?Half dead!
Zhang Yanqi, Wang Ying, and Luo Gang were all dumbfounded.
Obviously, Liu Zhen, who was in Shanghai and had met and communicated directly with Mr. Jing and Mr. Qiao, had the upper hand in the competition with them.
They were all tricked.Liu Zhen rushed to the front, and Mr. Qiao was the last to make the final decision!
Under the current decision-making mechanism, even if they dissatisfied with the "novice" Qiao Shuang, unless they dissatisfied with the charter of the "Strategic Executive Committee", they had to admit it.
After the video conference ended, the Strategy Executive Committee sent an email to all staff in the office system.
In the price competition with Didi, Uber has an advantage in a small number of cities.But the overall strategy is still to steadily promote market encroachment, team building, and user experience.Get ready for a protracted battle with Didi.
The final victory belongs to us!
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The internal email of Uber (China) appeared on the mobile phone of Didi’s supervisor that night.
This internal email is copied to all staff.Uber (China) has 1800 employees, and it is easy for information to leak out.Didi directly asks the third-party cooperator to know the content.
Otherwise, how does Uber follow up on Didi’s taxi subsidy scheme every time?
Capital
Cheng Wei chatted with Liu Qing in a tavern among the high-rise buildings in the central business district.The night wind is gentle.
The news was reported layer by layer, and they had just held a meeting.Of course Didi is here to challenge!The industry leader wants to retreat but has no way out.As for the fight between the second child and the boss, and the death of the third and fourth children in the industry, who is to blame?
From the seats outside the bistro on the fifth floor, you can see the flow of people in the shopping mall and the bright night view of the city by leaning on the railing.
Cheng Wei shook his glass, drank a cocktail, and said, "Jean, I'm going to trouble you to run around again."
Compared with Liu Zhen, who works in public relations, interviews, and fire fighting at Uber, Liu Qing's main responsibility in Didi is financing.Liu Qing, who was born in the world-renowned investment bank Goldman Sachs, has a good capital background.
It is said that Didi’s shareholders can’t fit on a piece of A4 paper.The core shareholder WeChat group has 45 people.Therefore, as Liu Zhen pulls in more and more funds, her power in Didi is getting bigger and bigger.
Now Didi’s internal and external publications are usually jointly signed by Cheng Wei and Liu Qing.It's like a co-CEO or a Big Two.
Liu Qing shook her head with a smile, took a sip of beer, and said calmly: "This is my duty." She has no fear of the battle that has already started.Then said: "Old Cheng, how about we get in touch with the Phoenix Fund?"
Cheng Wei said reservedly: "Will it be useless? Although Mr. Jing and the Phoenix Fund are both in the capital. We haven't met him yet."
Liu Qingdao: "I have a junior sister who graduated from Harvard in Goldman Sachs, the daughter of the Guo family in Malaysia. Jing Gao is currently living in the Shangri-La Hotel in Shencheng. It is very appropriate for her to come forward to chat with Jing Gao. It is nothing more than our quotation for mergers and acquisitions. Improve it. Now that the money is being burned like this, the sponsors of both Didi and Uber can’t bear it.”
Cheng Wei nodded and said, "That's fine too. It would be best if we can negotiate a merger with them."
(End of this chapter)