dognovel Chapter 144 I Want To Reverse The Chinese People's Blind Faith In Crooked Fruit Brands!
Chapter 144 I Want To Reverse The Chinese People's Blind Faith In Crooked Fruit Brands!
In fact, Shenzhen now has a large number of harbor enterprises stationed in the development.
However, the one with the best development is Dinglong Industrial.
Now Li Yufeng can only rely on Dinglong Industry to continue to work hard.
Han Xiao said with a smile: "Next, I will first work in the food industry for a year or two, and strive to make more products with word-of-mouth and influence!"
The two talked while driving around the Dinglong Industrial Park.
An area of 80 square kilometers is really very large.
In Dragon Kingdom, there are quite a few medium-sized cities that are only this big.
But Shenzhen City gave it to Han Xiao.
This shows that they also place high hopes on Han Xiao.
There are actually quite a few villages within this 80 square kilometers, so what should we do?
That is demolition and integration, building resettlement communities one by one, and then allowing farmers to work in factories.
Of course, the villagers in this area are only 70,000 to 80,000 people.
Now Dinglong employs more than 30,000 workers, most of whom are local workers, and a considerable number of them are migrant workers.
Before workers enter the factory, their annual income may only be three or four hundred yuan.
But now, after becoming a worker, 617 can earn three or four hundred a month. Workers earn more and are highly motivated.
After visiting the entire Dinglong Industrial Park, Li Yufeng said: "Mr. Han, your integration ability is quite strong, and your management ability is also good. Such a large area has been developed in an orderly manner. It is simply a model for all districts in Shenzhen!"
Han Xiao said with a smile: "The local government also gave us a lot of support! Otherwise we wouldn't be able to do so well!"
After sending Li Yufeng away, Han Xiao found Tian Mei in his office.
"Tian Mei, next, should we quickly enter the beverage industry?" Han Xiao asked with a smile.
Tian Mei nodded and said: "The beverage industry should indeed be entered."
"If it is later, the best time will be lost."
"Because, right now, beverage giants all over the world are deploying the Dragon Country.
Han Xiao smiled and said, "Is Coca-Cola already in mainland China?"
Tian Mei said: "Yes, it has entered the mainland in 1978. However, at present, it is only sold in some big cities in Longguo."
"However, it (bdba) will soon enter a period of rapid development. Because, with the opening up and development of Longguo, people of Longguo begin to blindly praise various foreign products. Foreign products will be popular in the Longguo market!"
Han Xiao nodded, with a serious expression on his face.
"So, we have to rush, and then, after entering the beverage industry, we have to compete with those foreign brands!"
"This time, I have to reverse the blind trust of Chinese people in foreign brands."
"I cannot let my compatriots lose their national confidence!"
Tian Mei smiled and said, "That's right, that's right! Mr. Han is right. We just want to display the banner of a national brand and call on the public to support it!"
Han Xiao thought for a while and said, "Why don't we give Jianlibao the first shit?"
Jianlibao, this is Longguo's first electrolyte sports drink.
When it was the most popular, the annual sales in 1996 reached more than 6 billion! This is a very powerful sales figure.
At this time, Coke was still famous and deeply rooted in the hearts of the people.
It even got a title: Dragon Country Magic Water!
It's a pity that due to poor management in the later stage, it ended sadly, leaving only legends in the rivers and lakes.
Tian Mei smiled and said: "Of course! If we want to compete with international beverage giants like Coca-Cola, we must develop our own unique positioning!"
"Coca-Cola is positioned as an ordinary soda drink, what about us? It must be a level higher than it!"
"Functional drinks are more powerful than ordinary soda!"
Han Xiao nodded: "That's right."
"Then the development and production of this drink will be entirely up to you."
Tian Mei smiled and said, "Of course there is no problem."
"The Jianlibao we want to develop must be better in taste! At the very least, it must taste better than Coke! We must ensure that it has a certain refreshing effect."
"Just this refreshing function is enough to make many people buy our products!"
Han Xiao deeply agrees.
Because, according to his understanding, many functional drinks in later generations are actually focused on refreshing. In this case, many drivers, those who need to work late at night, will choose.
He said with a smile: "I believe you can develop a new functional drink that is more refreshing and thirst-quenching than cola, and also has the effect of refreshing the brain!"
The two discussed it and decided: the drink they want to develop is a functional drink, and the name is Jianlibao!
Next, Tian Mei began to devote herself to intense work.
She wants to mix the formula of this drink, striving to make this drink taste better and have more effect.
She also designs beverage lines.
Only by designing a more reasonable production line with higher production efficiency can we maximize production efficiency and reduce costs.
Therefore, the production line is very important.
The design of the production line is an important matter second only to the beverage formula.
During this period, Shile ham sausage and Xiangshifu instant noodles also continued to grow rapidly.
In terms of ham sausage, more new categories have been launched to meet people's various needs.
As for Xiangshifu instant noodles, following the launch of braised beef noodles, it has launched new varieties such as spicy beef noodles, Laotan sauerkraut beef noodles, and big bone noodles, which continue to bombard people's taste buds.
The new category has also been a great success.
Now in Xiangjiang, the noodles launched by major noodle restaurants are basically the types of Xiangshifu instant noodles, such as braised beef noodles, spicy beef noodles, Laotan pickled vegetable noodles, etc., which are very popular among diners.
After entering the 1980s, the wages of Xiangjiang people increased faster and faster, and their consumption power also increased significantly.
When many people buy instant noodles, they buy one or two boxes at a time and eat them slowly at home.
Therefore, in July 1981, Xiangshifu instant noodles sold 180 million Hong Kong paper sales in a market in Xiangjiang!
In such a small market, more than 100 million bags of instant noodles have been sold!
It can be seen that at this time, Xiangjiang's spending power is much stronger than that of any big city in mainland China.
Master Xiang's instant noodles are selling well, and Shile Ham Sausage is also cooperating. Shile Sausage launched instant noodles with ham sausage, which became popular all of a sudden, and became an inevitable ingredient for Xiangjiang people to eat instant noodles.
Of course, whether it is Shile ham sausage or Xiangshifu instant noodles, after the fires in Longguo and Xiangjiang, they began to expand overseas markets.
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