Luxury Goods: From Handicraft Workshops To Domination Of The World

Chapter 153 Green Water Ghost Marketing Strategy, Double 11 Plan, Holy Land In The Eyes Of 211 Stude



Chapter 153 Green Water Ghost Marketing Strategy, Double 11 Plan, Holy Land In The Eyes Of 211 Stude

dinner time.

Jinling University of Technology, in a female dormitory, a group of seniors in pajamas are chatting about work.

Everyone was frowning, obviously not going well.

"what?"

Suddenly, a girl in dinosaur pajamas, with a pointed chin and a cute face let out a cry of surprise.

"What's the matter, Xiao Nan?"

The girl on the upper bunk asked, swinging her long legs.

"Sister, Jian Jia․ Jian Jia went to Xihang University of Technology, and the school recruited. In one breath, more than 500 graduates majoring in automobiles were recruited!"

The girl in pajamas was so surprised that her eyes almost popped out.

"Jianjia, what fat four?"

The dorm is boiling!

Jianjia, but in their minds, is a god-like luxury brand.

Open the phone and have a look.

good guy.

The relevant news has maxed out the super talk of major 211 colleges and universities.

Jian Jia entered Xihang University of Technology to recruit.

Graduates, monthly base salary plus commission, at least 25,000 or more, at least 30 W a year.

Five insurances and one housing fund, 40 hours/week work system, catching up with the Premier League and the United States ahead of schedule, and living a life in a decadent capitalist country.

The key is that excellent employees are rewarded generously every month.

Birkin bag!

Xiaoxiangfeng!

Nail Bracelets!

Clover!

Victoria's Secret Lingerie!

For all kinds of items that cannot be bought in the market and are worth tens of thousands to hundreds of thousands, Jian Jia is not polite about "eight or ninety" and rewards the company's employees.

These guys from Xihang University, have you ever saved the earth in your previous life? They are so lucky!

"I can't do it anymore, the pink eye is about to attack!"

"Sister, I already have red eye cancer!"

"Why. Our Jinling Institute of Technology is also 211."

"Same 211, same person has different fate!"

"My God, once you graduate, you will get an annual salary of 300,000 yuan, which will save you ten years of hard work."

"Wooooow, I regret that I didn't apply for Xihang University of Technology."

"Looking at these prizes, tears flowed down without disappointment."

"Jian Jia, what a local tyrant!"

"I beg Jianjia Group to come to our Jinling University of Technology and recruit!"

"Please!"

"I'm the only one who wants to enter Jianjia just to get close to my male god, the great designer Gu Bai."

There was chatter in the dormitory.

They are crazy with envy.

The same is 211. For a job worth tens of thousands of yuan, they listen to school recruitment tour lectures every day, deliver resumes everywhere, and are picked and picked by the high-ranking HR.

As for Xihang University of Technology, because of a visit by Gu Bai, the graduates received an annual salary of 300,000 yuan lying down, enjoying the working conditions of developed countries.

Almost every cell is envious!

The entire senior dormitory is.

All went crazy.

at the same time.

All major 211 colleges and universities across the country, and even some 985 colleges and universities, were shocked by this news.

Countless college students came to Jian Jia's Weibo.

Ask Jian Jia to turn over the brand and come to his school to recruit.

All of a sudden.

Jianjia has become, for countless 211 students, a white moonlight in their hearts and a holy place for work in their hearts.

Jianjia Workshop.

One after another bus, carrying the students of Xihang University of Technology, drove over.

Red decoration, glass. Artistic style factory area.

A sky full of blue butterflies.

Refreshing perfume smell.

Flowers, vegetable garden, lawn.

Tang Xin and her classmates sat on the bus and looked towards the factory through the glass. There was some nervousness in their eyes, but it was more of a kind of worship!

Birkin bag, Xiaoxiangfeng, four-leaf clover, nails, No. 5 perfume, Victoria's Secret underwear.

Names resounding all over the world are born here.

Jianjia Factory.

For them, it's like a myth. It feels like a dream to produce the most high-end luxury goods in the world in a fairyland-like factory with a good salary.

"All right."

"Everyone get out of the car and take a rest. I will show you the factory tomorrow morning."

Aunt Liu warmly entertained everyone.

"Boss Liu."

"We're not tired, let's take us to familiarize ourselves with the factory today, Mr. Gu has given us such a generous salary, we can't let Mr. Gu down."

A white top, blue denim, black sneakers, and a backpack, a very clean-looking girl stepped forward.

It was Tang Xin.

"Now.?"

Aunt Liu hesitated for a moment, but seeing a group of students with energetic faces, she nodded in agreement.

Double 11 is just around the corner, and Jian Jia needs to produce Green Water Ghost as soon as possible, so it would be good for students to familiarize themselves with the production line earlier.

"Come with me."

Aunt Liu personally led the team and led the students to the watch department.

Production line for watches.

Not too complicated.

Parts are mainly turned and milled by machine tool CNC.

The strap does not need too high precision, it is stamped and assembled by a simple machining workshop.

The main job of the students is to familiarize themselves with machinery and improve work efficiency.

Then learn to assemble mechanical watches by hand with the old watchmakers.

"Boss Liu."

"Can I take the materials to the dormitory to read?"

"I'm very interested in our production process, anyway, it's still early in the evening, I want to take a look at it overnight, so that we can get started with our work as soon as possible.

Tang Xin said with a pleading expression.

She has been obsessed with machinery since she was a child, and after a visit, it feels like she has entered heaven.

"Ok.

"Remember not to spread the information outside, and also, pay attention to rest early."

Aunt Liu thought for a while and then nodded.

This Tang Xin is a student recruited by Gu Bai himself, a child from a poor family, Aunt Liu has read her file [very relieved.

Besides, without Jian Jia's equipment, outsiders cannot steal Jian Jia's technology.

this night.

Liu Ye also suddenly discovered that the dormitory where this group of students lived had not turned off the lights all night.

Everyone is staying up late to study materials and get familiar with the work.

7.

How terrifying it is when a group of top students from the 211 University roll up crazily!

three days later.

Gu Bai held a meeting to make the next step of work deployment.

"Mr. Gu."

"This is a "Production Plan", take a look, that Tang Xin stayed up all night to write it.

"This girl is really crazy. She hasn't slept for days and nights."

The meeting begins.

Aunt Liu handed over a thick document. These days, she really opened her eyes. A group of fresh graduates are working like hell.

This group of college entrance examination paper kings is really terrifying.

Of course, it is also Jian Jia's generous treatment that makes these people willing to study and stay up late for research work.

"Oh, let me see."

Gu Bai smiled, took the plan, glanced at it casually, and his expression gradually changed.

This Tang Xin really put her heart into it.

The current production process is that all parts except the watch strap are manufactured by CNC on a unified machine tool. The advantage is high precision and the disadvantage is that the production efficiency is too slow.

For this, Tang Xin proposed a feasible solution.

Mainly, the watch case, bottom cover, crown, etc., which do not require high precision and are difficult to process, are manufactured by stamping machines, and then finished by CNC machine tools.

Manufacturing time is greatly reduced without compromising quality.

In addition, the accuracy of some parts has been deleted.

Gu Bai's design pursues perfection, so it is inevitable that there will be some cumbersomeness, which will affect the production speed.

Tang Xin's plan is to cut down as much as possible and optimize the process 0.

"In this case, the production speed of our watch parts will be at least doubled."

"This Tang Xin is quite a talent."

"Give her a promotion."

"As the deputy technical director of the watch business department, enjoy the treatment of the middle management, and the annual salary will be increased to 500,000.

Gu Bai nodded appreciatively.

As soon as he came up, he vigorously promoted a newcomer. In addition to his ability, there was also a hint of the taste of buying a horse with a thousand dollars.

Let those students see that as long as they work hard and work hard, Jian Jia will not be stingy with treatment.

Production was finalized.

Then there is the sale.

"Mr. Gu."

Clutching a ballpoint pen in her hand, Aunt Liu asked, "Then look, is this Jian Jia watch sold online or offline?"

Jianjia goods.

Divided into online styles and offline styles.

Online models are mainly for general consumers, or small accessories and small objects.

Offline models, this is a bulky item, a signature item.

"This watch."

"It's a small early adopter, positioned as an online exclusive, and only sold to online customers."

Gu Bai tapped his fingers on the table and said.

Green water ghost.

In the impression of ordinary people, the public price is more than 80,000 yuan, and the second-hand price is 120,000 yuan. It is definitely a high-end watch. But in the product line of Rolex, it is only a basic product.

Although it is beautiful and classic, its functions are very general, only time and calendar.

It is very suitable for online sales, focusing on parity.

When the Green Water Ghost becomes popular and the Jianjia watch brand is launched, it can take advantage of the trend and launch a high-end watch.

"Then Mr. Gu, what's the opening time?"

Aunt Liu asked again.

Generally, new products will be released on holidays to boost sales.

"When it's on sale."

"Let's make it next month's Double 11.

Gu Bai spoke directly.

Double 11 is the e-commerce promotional festival. Aunt Liu and the others were caught off guard for a moment, and then applauded!

"Mr. Gu, it's a good day!

"The two of our family, when it comes to this festival, they lose their minds, haha, buy whatever they see."

Academician Zhong Shiping laughed.

Double 11, also known as the hand-chopping festival, on this day, consumers can't control their hands at all, and they buy, buy, buy!

"It's really good."

"Double 10.91 annual sales have exceeded 1 trillion, which is higher than the GDP of 90% of the countries in the world.

"Our old rivals, LVMH, Dior, Hermes and other luxury brands, will carry out promotions on this day to attract wealthy Longguo consumers."

Aunt Liu also agreed.

Double 11.

Originated on November 11, 2009, Taotao.com, which was still very small at the time, organized a small shopping promotion, which resulted in a wave of sales reaching 50 million.

In the era when e-commerce started, this was almost a miracle. Consumers across the country shocked the industry.

It marks that Longguo has entered the fast lane of e-commerce.

to this day.

Double 11 is not limited to domestic, foreign merchants will also participate in the domestic consumer market.

Big-name luxury goods will also lower their noble heads, engage in promotions, and share profits.

The launch of Green Water Ghost on Double 11 is indeed an opportune time!

"Okay, it's time to decide."

"Now we have to think about how to market this green water ghost

"Think about how to get consumers to pay for this watch!"

Gu Bai rested his hands on his chin and swept around.

The smell of wine is also afraid of deep alleys.

Green Water Ghost's marketing plan also needs to be discussed. .


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