dognovel Chapter 103 Issuing Renaissance Bonds: The Importance of Public Opinion
Chapter 103 Issuing Renaissance Bonds: The Importance of Public Opinion
The Northern Development Bank is like the central bank of the federation.
The Fuxing Coin currently in circulation, also known as the Beire Manufacturing Ocean, is issued by the Northern Development Bank, which has the functions of a central bank.
After the abolition of private banks such as money shops, the Northern Development Bank became the dominant force in the entire five provinces.
At present, branches of the Northern Development Bank have been opened in all counties and cities to carry out deposit business, completely replacing the position of money houses in the financial market.
Put financial power back into the hands of the government.
The reconstruction bonds issued by the government this time were jointly endorsed and issued by the Northern Development Bank and the Ministry of Finance.
Two weeks before the issuance, the Ministry of Finance and the Northern Development Bank publicly announced the reconstruction bonds and determined the issuance time, purchase method, interest and payment period, etc.
At the same time, a certain degree of publicity was carried out in the northern Xinjiang, the Southern League, the southwest, the northwest, and the northern part of the Great Wall.
Although both the Northern Xinjiang and Southern Alliance forces were suppressed later.
However, the news that the Fuxing Army was about to issue bonds was still spread throughout the country.
For a time, the Renaissance Bonds became the focus of attention from all walks of life across the country.
And the reaction was very strong everywhere.
Especially for some patriotic capitalists, some people have even taken their money north and are preparing to buy bonds from the Northern Development Bank.
Just because the Restoration Army beat Fuso and burned Fuso's homeland, many people and capital are willing to buy the Restoration Army's bonds.
"Our propaganda methods are still a bit limited. Radio must catch up as soon as possible, and it would be best if we could quickly roll it out nationwide."
This promotion also made Jiang Hua realize some shortcomings in his own promotion.
The current means of propaganda are too simple, with only newspapers.
Comprehensive propaganda methods should be a combination of newspapers, movies, radio stations, etc.
However, the Renaissance Army was established too recently and has a shallow foundation, so it is not easy for it to make any achievements in newspapers.
Don’t even think about movies for now. There are too few cinemas in China, and they are only found in big cities, so the publicity effect is limited.
But radio stations and radios are different.
If they can lower the price of radios and make them popular quickly, then the voice of the Renaissance Army will be heard all over the country.
This is one of the best ways to promote your business.
The radios currently sold in ancient countries are not only large in size and unreliable, but also very expensive, making them a luxury that only a few people can afford.
These radios are mainly divided into three categories: imported products, assembled radios, and domestically produced radios.
Among them, imported products, that is, imported radios, account for 90% of the market, mainly from the United States, Hans, John, Gaul, Fuso, Italy and other countries.
Among them, the three-lamp radio from Japan is the cheapest, costing only more than 30 yuan.
Western radios like Citi, Hans, and John are much more expensive, and some can even cost hundreds of dollars.
Except for a few workers in big cities who can earn more than 20 yuan, other workers or people are still living below the poverty line, and it is difficult to earn 10 yuan a month.
So where is the money to buy an expensive radio?
This thing is a luxury for ordinary people.
The biggest obstacle to the popularization of radios is the high cost.
So he decided to lower the price of the radio.
Currently, Chishan County, Beire Province started building factories and establishing production chains a few months ago.
Components like electron tubes, coils, and terminal blocks can now be fully produced in-house.
Xue Yun, the secretary, blinked after hearing Jiang Hua's sigh, and then whispered, "Chairman, I'll go over there and ask about the progress."
"Alright!"
Whether radio becomes popular and accessible to the general public is related to the future of propaganda, so Jiang Hua attaches great importance to it.
In some ways, the public opinion front is as important as the frontal battlefield, so this front must be won.
The next day, when Jiang Hua came to the office, he saw Xue Yun busy in the office.
On his desk were four radios of varying sizes and exquisiteness.
One look at Jiang Hua and he knew it was a homemade radio.
I didn’t expect that there were actually four models. This progress is really surprising.
"Did you get this from the radio factory?"
Jiang Hua came to the four radios, looked at them carefully and asked.
Xue Yun smiled and said, "That's right. They also said that these four radios are the first ones produced by their factory, all numbered 001, and they asked me to present them all to the Chairman."
Jiang Hua chuckled when he heard this.
"They are really thoughtful. Let me see!"
The full name of the radio factory is Parrot Electronic Manufacturing Factory.
So these radios were labeled with the Parrot brand and were also called Parrot brands.
Jiang Hua started with the smallest radio.
The smallest radio model is the Parrot 101 crystal radio.
The crystal radio is the simplest of all radio equipment and also the most economical.
The entire radio consists of a crystal detector, a coil, a variable capacitor, a splitter, binding posts, high-impedance headphones and other parts. The structure is very simple and the material cost is very low.
Moreover, the Parrot factory designed a relatively exquisite shell for it, and its other performance is much better than the crystal radios on the market, especially in terms of signal reception.
Its production cost is only 5 yuan, but the price set by Parrot Factory is 8 yuan.
For ordinary people, 8 yuan is only their income for one or two months.
But at least it’s not a luxury anymore.
For ordinary people who have some spare money, it is not too difficult to buy one.
Moreover, as production increases, costs can be further reduced.
In order to meet the needs of publicity strategy, Parrot Factory does not intend to make money on Model 101, and can further reduce the selling price to 6 yuan, while their cost can only be reduced to 4 yuan at most.
So after deducting other costs, 6 dollars barely breaks even.
But the Parrot Factory also needs to make money.
Therefore, three other radios were launched simultaneously, corresponding to the low-end, mid-end and high-end respectively.
Among them, the 202 four-tube heterodyne radio is a mid-range model that also uses an adjusted high-frequency circuit. As a multi-tube machine, this is also the mainstream circuit in the future. The West has not yet mastered this technology.
So this is also one of the selling points of the 202 four-tube machine.
Moreover, in the country, four-tube machines are already considered high-end.
The Parrot Factory directly lowered its price to the mid-to-low end, which is less than 20 yuan, only 18 yuan.
And the cost of making it is only 12 dollars.
It is also a high-volume model, so the price is below 20, which can attract many consumers.
Model 505 is a mid-range model, priced at 32 yuan.
It is quite large, about the size of a black and white TV. It is a chassis type and has a very exquisite design.
As a mid-range model, it is also an 8-lamp heterodyne tube radio, and it also uses the most advanced frequency extension technology.
This is a dimensionality reduction attack on radios on the market.
This state-of-the-art technology is worth 45 years, not 32 years.
As for the high-end model 909, it is a 9-lamp heterodyne tube radio that integrates almost all advanced technologies.
It adopts push-pull output, powerful power and excellent sound quality.
A lot of money was also invested in the decoration, making it extremely luxurious.
The dial, speaker window and other places are all inlaid with fired ceramics. The wood of the chassis is also high-quality wood. The workmanship is extremely exquisite, and 9 electronic tubes are used.
So its selling price reached 88 yuan, and the cost was 42 yuan.
Looking at the four radios in front of him, Jiang Hua also found that the industry he had spent so much money and time to develop was finally starting to take off.
The results can be seen on these four radios.
"Not bad, very good!"
Jiang Hua was very satisfied with the Parrot brand radio and gave it high praise.
If the Parrot brand is launched into the market and once it is recognized by the market, it will have a dimensionality-reduction impact on the radio field and significantly reduce the living space of foreign brands.
However, whether it can gain market recognition depends on how Parrot Factory promotes and markets it.
But with the technology and low prices, it is not too difficult to gain a foothold in the market.
April 4, the year of Renshen, was also the day when the Fuxing Bonds were issued.
At the gate of the Six Northern Development Bank in Chengbei City, long queues had already formed before the bank opened.
They either carried cash or notes from the Northern Development Bank, and they all looked at the gate eagerly.
From this we can see that the creditworthiness of the reconstruction bonds is still recognized by the public.
Otherwise, how could they use real money to buy a piece of paper?
Isn't it just for the credibility of the Renaissance Army?
Jiang Hua also attached great importance to the issuance of bonds. Early in the morning, he arrived at one of the nearby branches of Northern Development Bank in Chengbei City.
When he saw a team of hundreds of people, a hint of surprise appeared in his eyes.
So he walked towards the crowd, and his secretary Xue Yun and gold medal bodyguard Yan Shuangying followed him.